JASON PEARL: All right. Welcome back to another episode of The Company We Keep podcast. I'm your host, Jason Pearl, excited to have you with us for another great episode today. This podcast is for everyday business owners and entrepreneurs that want to think differently about business, want to think differently about growth, want to think differently about success, and are looking for better balance in both business and life.

Today, I am joined by my good friend and entrepreneurial dynamo Nick Cavuoto. Nick is a dynamic personality. He's a force to be reckoned with online, and he has built two seven figure businesses before he turned 34 years old. Today, he's going to be sharing all that with us. We talk a little family, we talk a lot of faith. We talk a lot about failures and ultimately what it is to be a good person and how to succeed in both business and life. I know I had a blast chatting with Nick. I think you're going to love him too. So without further ado, let's get to it.

All right. All right. Welcome to another episode of The Company We Keep podcast.

I am super pumped today. Got a special guest with us Nick Cavuoto. Nick is an absolute force in business, and I'm not just saying this to flatter him. I know this to be true. Nick is the founder and CEO of Tenure Brands. He's also the founder and managing partner of CavuotoX, Inc., which is a personal branding agency that takes industry's top professionals and turns them into household names.

Nick has built multiple seven figure businesses before he turned 34 years old. And he's a husband and daddy to three soon to be four kids. So he's on an aggressive path with kids as well. Nick, what is up my brother? How are you today?

NICK CAVUOTO: Jason, oh, dude. I'm doing amazing, man. It's so amazing to be here. Just knowing our story, man, and where we started and how we got here and just watching you rise, man. Let me just say really quick. Let me just gas you up. You are doing a phenomenal job. Not only in the, areas of, the Head, Heart and House that you always talk about. So not only the House, right? And not only the Head, as far as like using your brilliance to help businesses grow. But man, you are on mission, your heart centered in what you're doing. You're not slowing down for anything as far as contribution connection, making sure that you're giving your family a hundred percent in the process. You're honestly an inspiration, bro. So I really, really appreciate deeply, deeply love you, man. And I'm grateful to be here today.

JASON PEARL: Thank you so much. Check is in the mail by the way. Check is in the mail. Thank you brother. But no, it's funny is, as we were preparing for this episode,I started thinking about how we actually came to be right. And the name of this podcast is The Company We Keep and you and I were brought together by a close personal friend of yours and a former employee in front of mine, Brandon Hatz.

When I had left my previous gig, and was thinking about stepping out on my own and starting Nacre Consulting, he was like, "Hey man, you got to meet this dude, Nick Cavuoto. He's one of my really good buddies, really smart guy. I think you guys are gonna hit it off." And we sat in his dining room and he was at the end. And I don't even know that we talked to Brandon the whole time, you and I just kinda started vibing. And that was kind of the beginning of our friendship. And we've done some business together. You've hired me, I've hired you. You are my personal brands coach, right?

So you're the reason that we have this podcast. You're the reason The Company We Keep came to fruition. So you can either love Nick or hate Nick for this podcast, but it's him and his coaching and pushing me to get this live and put this out there. So I'm so excited to have you here, man. Thanks again.

NICK CAVUOTO: Dude a hundred percent, man. Yeah. And you put in the work, you wanted it. And you were willing to step out and have the courage that's the honest truth is that most people don't have the courage to become the best version of what's possible for them. And I think that not only for yourself and your family and your community you've modeled that.

But I think also for people who are part of my community, they see the rise of what you've been able to accomplish and do. And it's a staple man and so MVP goes to Jay Pearl.

(04:18)

JASON PEARL: Appreciate it, brother. First things first, it's like, so if people look for you and try to find you online, they see you wearing that sweatshirt a lot. This "Be A Good Person." And I know it's a brand out in the west coast that you like to rep, but that's really what you're all about too. Isn't it?

NICK CAVUOTO: It is man. You know, I think there's so many practical things when it comes to the human experience that we overlook. I remember, a friend of mine saying living in New York, it's like, If you just hold the door for someone like you could actually change their day, because people are heads down, it's fast-paced. And when I moved out to Denver almost three years ago now, we were looking for a little bit of a change of pace and, cause I'm originally from New York too like yourself, and I needed to switch in pace. And also there was a sense of independence of being completely out on our own that I feel like our family needed to grow. And the same happens in business sometimes. Whether someone who's listening is a corporate executive or, another company, even if they're higher earning or they're high up in the company, sometimes that path of your highest growth has to do with you choosing the highest version of yourself, which may be an entrepreneurship. It may not be. And that's totally fine too. There's no judgment on either side of the coin. But "Be A Good Person" I think is a foundational element of just like in business. It happens so often that people have poor experiences or that they work with somebody don't get the results that they want.

And sure. I like to say blame process over people. Maybe there's a process that wasn't followed exactly or whatever in life and business happened. But I think the primary big idea is just like, hey, you can show up in the world and be the best version of yourself. You can be kind to others, being a good person, just being, doing the right thing, having integrity. It goes so far. So the best idea is to just have integrity. To do what you would want someone else to do for you, really foundationally in that golden rule principle. So I try to wear it for accountability and for inspiration. I have a whole story of going to the airport and wearing this and being very frustrated and going, like, I can't act out because I have this on. So I use it for both and yeah, hopefully it inspires somebody today as well.

(06:28)

JASON PEARL: For sure. Also it makes the closet choice pretty easy to right? Just grab the one hoodie. No doubt. Cool, man. So I know I gave a little bio about you and who you are and the businesses that you run, for just in plain language, how would you explain who you are and what you do?

NICK CAVUOTO: Yeah. I think at the core of it, I believe that, you know, the human experience and when it comes down to human behavior in business, I think, and through corporate America, it's gotten fractured to be like about numbers and figures and about, products and what I really am trying to get back to is the simplicity of relationship within business, which really has to do with two things at scale.

Number one, it has to do with authentic connection, right? And just making sure that we're actually connected to the people that we serve. That you want to work with the people that you work with, that you enjoy, that you believe in the products that they're, sending out into the world and the way that they do it, that you're a part of something that's greater because belonging is so critical to the human experience. So connection and belonging are huge. And I think the other side, really has to do with marketing, watching marketing and being a part of the corporate machine, managing over a billion dollars of products when I was at Paychex and, 27 years old, like by the way, I don't know who gave me that job, but managing that many products at that age, they're out of their minds.

But I actually did incredibly well. We ended up growing almost 300% and it was great, but the primary focus is like going through the robotic mechanism of trying to communicate with audience and the messaging being rather plastic or stale. And I'm like, well, there's something wrong here.

We have a deeper ability in order to connect with people on a deeper, more emotive psychographic level. We don't need to just talk about the car that they drive and how much their house is as far as cost. And whether they, Betty has two kids or three. The reality is that when we can take our our content and our marketing, and we can take it and put it into personalization for that individual user, that's the context part of content, right? And I think that's the thing that's always overlooked. It's like content in context, meaning it carries personalization: that's where conversion happens. And also where I believe relationships that can scale in your business will happen as well. So that's what I'm on a mission to do. And I'm absolutely hell bent to do it. To help really transform and change the way that people communicate at scale, whether that's through social media, through SMS marketing, but really through human connection and the parallels and the stories are so easy to draft of how you just have a normal conversation digitally. And to some OGs in the space, it's not normal to do that. It's normal to give a lot of product information versus creating the human connection. And that's part of the story I want to flip as well as the emerging talent. That's coming into the entrepreneur space with a lot of millennials and people who are Gen X coming in as well.

It's really to make sure they can toe the line and the leadership of having a human experience. And a lot of people are afraid of that. They're like, well, I don't want to overshare on social. And it's like, no, you're not oversharing unless you're broadcasting an open wound in your life. But if you're showing someone a scar, something that you've been through, something your business that you experience for those who may be coaches or consultants, it's okay to share the vulnerabilities around your story, by the way people trust you more when you do it. So I think that's really the core message that I'm trying to get out is just like to really be human, to be a good person, also in your marketing.

(10:02)

JASON PEARL: Yeah, for sure. Well you and I, from spending time and working with you on my own brand and things like that, you say something that is "relationships are rocket ships," right? That's a phrase that you coined a few years ago and isn't that so true? And it's. I'm saying the same thing with The Company We Keep. If you surround yourself with the right people, you're going to be able to tell your story and be motivated to tell your story and be authentic because people are holding you accountable to do that. And I think that's so special and that's one of the things that you're doing with Tenure Brands. So Tenure Brands is your second seven figure company that you're building. Tell us a little bit about Tenure Brands and what you do there.

NICK CAVUOTO: Yeah. So Tenure Brands really foundationally was built because I had one thesis that I knew was true. Elon Musk does the same thing. I didn't find this out until after: he bases his business on a hypothesis or theory, but that's exactly what I have done in the past as well, which is the idea that people are the world's most powerful brands. That's the one thing that I knew to be true. And there's a million different ways that I can explain how I came to that conclusion.

But the linchpin for me was Trump's presidency because that person's name had created a certain level of attention, notoriety understanding about that individual. So much so that when he went to run for office, he had like 50 cameras, maybe more, because he had already had so much influence that was built on his persona, if you will, his character of Donald Trump.

And so when I saw the 2016 election and saw Trump win, I was like, that's it? This is the future of how things operate. An entrepreneur who has been in business for 50 years can go swing into politics with no experience in politics specifically and earn the highest office. And I think that's what people need to hear it.

50% of people like you in the United States, you could become president. Let that sink in for two seconds. It's a popularity contest, just like in high school of class president. It's the same thing. So the idea is that like, when you can build your reputation at scale: relationships are rocket ships, right? Building your reputation at scale allows you to find yourself in a position of where you're actually allowing your namesake to speak before you, before even walking into the room, people know who you are, what you're about. And that's why in the last six months, I think I've been on over 60 podcasts. Why? Because I never know which podcast is going to blow up. The second thing is I want to contribute to different audiences because generosity is my North Star. And lastly, because the more that people know about who I am, what I'm about, businesses, a long game, this isn't a treadmill. This is a marathon.

The current kind of behavior when it comes to this analogy is this: everybody knows who Usain Bolt is, but nobody knows who the longest marathon runner is. You couldn't say his name. What is finished time was because nobody cares. Why? Because we have a microwave mentality in our society. That's all about fast results.

So I think it's important to understand that this is a one thing that you can do. I'm wired for speed. On a Kolbe Test, I'm a 9 out of 10 on speed. I'm a 5 when it comes to implementation, and then I'm a 3 on basically follow through and a and logic. So if that gives you a feel for me. Like how does that function? Well, essentially I know that running fast can actually serve me incredibly well. So as long as there's a tension line of the marathon, which I believe is the personal brand. Yeah, long-term strategy produces short term opportunity, and that's the way I've chosen to play the entire game.

JASON PEARL: So switching for a minute though, things aren't always rosy. And I know this because we've spent a lot of time on the phone together and face to face, but you built your first million dollar business and then you saw it crumble. So failure's a part of the story as well. And can you maybe walk us through the abridged version of failure, but how that failure helped you get to where you're at today?

NICK CAVUOTO: Yeah, dude. Absolutely. Man, this is actually like my favorite question because the Instagram Reel is everybody's highlights of the day and no one chose the hard parts. I chose very early on. I actually remember having a vivid conversation with my wife about it, of like, hey, listen, this whole entrepreneur thing, like I'm going to tell the real story. And she was like, hmm, what does that mean? I'm like scars, not gushing wounds. Gushing wounds are disgusting, nobody cares. Scars are cool.

And you can show them off and you can talk about them and they can be something that actually brings healing to somebody else. And so, yeah, for me, the first business that I built within two years, even working a 9-5 in the process of building that originally, and working for startups in Boston and building some really noteworthy brands that everybody knows the names of today in the VC world. When they were kind of early starters, I made a decision that I couldn't talk as much about what I was really up to. And so I made a decision early on to say, you know what, I'm going to tell the real story. And in the process of building the first two years, I built a million dollar business, which is nuts. But the funny thing was I was handcuffed to my job, even though it was a high, super high earning. Really good opportunity. I didn't want to screw it up. So I couldn't have a website. I couldn't have all these things. Everyone thinks they need. So like I built a $2 million business without a website. Fancy that, right? Well, how did I do it? Results and human connection at scale. That's it, we went from zero to 85 clients in two years.

And unfortunately there was a partner split in 2019. That was really challenging. And this is like one of my homies from 25 years ago from when I was eight years old. It was crazy. Yeah. And it was really unfortunate, but it's interesting how, like this principle, this applies everywhere. It's interesting going back. I remember it was, let me see the September-ish of 2018. We had just moved to Colorado. We went from like a 6,000 square foot house in New York to like an 1800 square foot townhouse in Denver. And I could just see the garage still in my head of the boxes you could barely open, like the car doors. Cause there was so much stuff downsizing by basically three X. And I just remember my wife feeling overwhelmed and frustrated, and I'm like, I've got to do something different. Something's got to change here. So I called one of my buddies that I had worked with for about a half a decade. And I was like, he was an operational type of guy and I was like, yo, I need you to come run this agency.

Because if you don't, I'm going like off the cliff, like probably more mentally than physically and literally, but I just knew that there was a fracture point that if I didn't fix it, things were going to go south really quick. So I basically scratched him a hundred thousand dollar deal and was like, I need you to come run this company. And there was some alpha energy there where they had some folks who had been there before him, and it's unfortunate, culture, team culture is what I've learned with Tenure that's so important. We'll get into that in a minute. But the primary thing is like I knew there was a fracture point in 2018.

We were doing almost $200 grand a month, at least consistently at that point. And fast forwarding into March of 2019, every client for the previous 90 days that I had sold was gone. Two of our ad buyers for an agency, like completely stopped working on the accounts. One of them being one of my best friends, they quit within two weeks of each other and started their own company. They stole my IP, my leads list, customer lists, right? This just gives you an idea of the hard things around entrepreneurship that you don't expect, especially from people that you trust. And we went from $70,000-$80,000 a month in pure profit, into $200,000 in debt in three months after those two guys quit and decided to make some unethical actions that I let slide. I remember vividly because I do have a faith basis. I remember just going to scripture going what do I do? And it's I read a verse, this is hilarious, but this is true. Okay. It said, "Praying for your enemies is like putting burning coals on their head." And I was like, man, if I wish anything ill, which I don't want to do, I promise myself to keep my integrity through the whole process.

And I did, but I said, if come on, let's be honest. There's a part of me that was like, this is BS. I'm pissed. Like I'm frustrated. Like my family now has to pay for this. We're still paying for it to this day. And what was the fracture point? What did I need to do? And that verse was the only thing that like, Allowed my ego to go oh that's okay. Let it go. The universe will punch them or God will punch them harder than you ever will. But at the same time, it was a thing for me of a real hard moment of going, like I could sue these guys and they could lose their houses, right? But do I want to do that to their families? I want to be a good person. I want to live up to the expectation. I want to do the hard thing. And that is the path of entrepreneurship is choosing the hard path every single time. No matter how difficult that it is. Failure is by far a prerequisite to actually being successful in anything in life.

Look at kids who start walking, imagine that they just said, oh, I fallen too many times. I'm just gonna just slide on my butt for the rest of my life. It doesn't happen the human condition. And the way that we're wired is to be overcomers. At five years old, almost drown in a pool. It's a long story I'm not going to get into, but my grandmother at 12 years old, Said, you're going to get in the pool and you're going to swim. And she made me jump in and do it. And I just remember facing my greatest fear at 12, gave me the ability to overcome anything. And there's so many people who have those stories, but they're dwelling, right? They're focusing on all the wrong things. They're dwelling on all the failures and self judgment. I wore swimmies till I was 12. Okay. Do you think that's something that I want to go tell everyone about? No, absolutely not. But what's the reality? The reality is that if I can give someone else hope to today go out there and to go do their greatest work and to step out and to overcome the fear and to stare the thing in the face. I think brass tacks, failure is a prerequisite. Do not judge yourself in your failure. Think about it this way, reputation at scale, if I would've went and with those guys and I would've been like, what if I would've taken a hard turn and I was talking about a lawsuit and all that, what would that have done? Even just from someone on the outside, looking in, even if I was in the right, what would that have looked like? Well, what does it look like when I can share authentically about an experience and go, like I made the right decision. Do you trust me more or less? Probably a lot more. Yeah. And I held that line, right?

It was hard. It was so hard. But I want to say this and I'll end on this point with this general concept, Jay. 2019, May of 2019, the ship started going on fire, it caught storm. I grabbed basically 10 of my favorite clients, I said "Let's all work together." I hired my sister who used to work for Gary V, and said "Let's go build something." She worked with me. Six months later after we had just got all that stuff organized and set up: COVID hits. And the moment the COVID hits, I lose two businesses. I ended up getting my agency back up to about $50K a month. I had a coaching business that was doing just a little bit more than that. And then all of a sudden COVID hits and I lose both businesses in two days and lose a million dollars in recurring revenue in two days. After a year prior to the same month, nearly to the same day, it missed by one day, I lost everything all over again.

Do not give up in the process of what you believe is possible. The tenacity that I had developed has come from a story for me of overcoming my greatest fear and a near-death experience, which is why, I guess there's a certain element of being uniquely wired. But if you're going to quit on entrepreneurship, if you're going to be somebody who's just going to throw in the towel, or if you don't have the tenacity to be punched in the face a hundred times, then it may not be the right thing for you. And there's no judgment in that. I think if you want to do something incredible, you have to be willing to do things that other people are not.

(21:47)

JASON PEARL: Yeah. No, that's a appreciate you sharing that story in that vulnerability, because I think there's a lot of folks out there that are listening that probably have been knocked down and they're trying to get themselves back up or they're at the low point right now and hearing a story like that.

As we kind of transition forward. One of the things I want to talk about is you're a big live event guy. You say in your bio, you've hosted over a thousand live events throughout the course of your professional career. And I know I've been to a few of your live events. What is it about you hosting live events, whether it be a mastermind or a think tank or things likethat you feel are just so uniquely different than any other experience?

NICK CAVUOTO: Yeah, Jay, the number one thing that comes to mind for me is intent. Why are they doing what they're doing? Because I believe a lot of times in our life we're trying to find the how. How to solve something, how to solve a unique problem, how to secure unique opportunity. And I just look at the who. That's why my intent is so easy to be different is because I'm thinking about, if I'm sitting in this office, I'm sitting right now and I'm planning a live event.

I close my eyes and I play the movie and I'm like, who's going to be there? What do they need? Where are they at in life? What are the hidden fears? What are their subconscious beliefs that are not true? What are the things that the environments that they were raised in that didn't allow them to blossom into the person who they were capable of being?

How can I be a positive disruption, interruption in someone's life today? And that's where all of the background on the events actually comes from. I'm really intently thinking about, hey, there's gotta be one person in this room whose life needs to be changed. And it's amazing what happens when as entrepreneurs we can get out of our own way. And most of that, Jason that's to do with getting out of the Head and into the Heart, which is why I love your methodology so much. Because it is truly the place of where I think it's, lifespring, when it comes to vibrancy and just living life to the fullest, it comes directly from the Heart.

JASON PEARL: Anyone that's out there is listening about thinking about attending a live event or a mastermind, as Nick said, do the checklist, what's the purpose of it? Who's running it? Is this just a sales pitch or is this about transformation or is this about something that I can really grab from it? So I think that's awesome. Yeah.

NICK CAVUOTO: Yeah. And I think the last note on that, Jason is like that. Just someone asking, what do you want? What do you want out of the experience? What do you want in the next three months, six months, 12 months of your life? What is it truly that you're going after?

So many people sling business growth in revenue because it's easy. It's easy to say you'll make more money, but what's not easy to say is that you are the problem. I love you, but you are your own worst enemy. So what I want to do is bring compassion into the conversation. I want you to be able to have an opportunity to have a conversation that will go these are the things I'm struggling with. These are the conversations at home. These are the things that I feel like I'm insufficient in. And then all we do is gas you up. And we get you in a position of where we're not being overly just generous in our words, but truly finding that gifting in you. If people relied more on their gifting and less on their vocation, their life would change forever.

And that's what I'm trying to get people to tap back into the number one thing that tries to get stolen from you since the day you're born is your unique ability. Just think of all the superhero movies, right? Or the superhero shows on Netflix. There was one I can think of specifically The Umbrella Academy and they told the girl she had no gifting because she had the most powerful gift.

How many of you today feel that way of where you're not even leveraging your greatest gifts to give your greatest contribution to the world? That's the conversation I want to have not some BS conversation around how to run a better funnel.

JASON PEARL: Amen. Amen. So as you're spitting all these truths out, one of the things that, that I know is super important in my life and you and I have talked about this is the importance of filling up your own cup, right? And filling your own cup up with the company that you keep. So talk to me a little bit about who's the company that you keep that helps you keep your cup full?

NICK CAVUOTO: Yeah, man. Well, first of all, Jason, I mean, you're a part of that inner circle. From anything about how to be a better dad, to how to be smarter in business, you bring a different level of... I operate on like a warp speed and you're like light speed. It's a slow down, but it's really fast type of thing.

Obviously, in family circumstances, my wife and my dad are like my biggest and my mom as well. My mom and I are super tight. She's more than nurturing, compassionate, you're always gonna win. And then I think in business, during COVID I found a mentor, and what he helps me do a lot is to ask beneath the surface questions and the organization of where are you at? And quit doing... why are you in your office at 10 o'clock at night, go hang out with your wife. Those conversations. Cause he understands the long game. He's been doing it for 21 years. So my dad being my spiritual mentor, that's been huge. We had a fractured relationship for those teenage late teenage years in some college years and found our way back to deeper connection. And now I understand where my gifting and ability comes from as far as listening to my intuition and kind of understanding when the divine ticks, and you can feel it in the room. That's my dad through and through. And he was the true blood entrepreneurial as a drug dealer till he was 30 and then turned his life around and found faith and it changed everything. So there's powerhouse people around me. I always say that. I believe that the five people you spend the most amount of time with that whole thing is the game. It's everything. And substitute somebody out today who can be a power player like Jason or Tony or Ash, my wife, or my dad, Big Wayne. Substitute somebody out who's not contributing in your life and allow someone like that to gas you up and see what happens.

(27:36)

JASON PEARL: Yeah, the company we keep, man, right? That's what it's all about. All right. So we've been hitting some deep things. Let's have a little fun with some fun questions. So I've got two girls, Isabella and Julianna. Every segment I've been talking about this, so they joke with me, they call me Deeds, right? Instead of Dad, they call me Deeds and they said, Dad, you're doing this podcast. You're going to have this segment called "Big Words With Deeds" because they think I use big words. And the big word that I use all the time that they laugh at is legitimately, which really isn't that big of a word, but that's what they think it's a big word.

So they said, dad, will you do Big Words With Deed segment? So question to you is. Are there any words that you use on a daily basis, whether with your team or your wife, where maybe you think it's a bigger word or not.

NICK CAVUOTO: Oh gosh. I'm sure there's a million. I can't think of one right now. I did say objectivity earlier, which I think of it as objective reality kind of being perspective. Reality of someone's outside judgment. And I don't even know if it exactly means that. So let's go with that one.

(28:37)

JASON PEARL: All right. I love that.

With this podcast, as you know, when you have different platforms that you use, Spotify being one of them, when you look at your analytical data, Spotify will tell you what your listeners are listening to outside of your podcast. So musical artists and guests and things like that.

So when we make this, when we make this live and you, and your episode goes live, who do you think, or who could you guess is going to be the musical artist or a few musical artists that are going to show their way on the Spotify analytics?

NICK CAVUOTO: Oh, definitely. Justin Bieber. I mean, come on. No, yeah, I think that, oh man, wow dude, this is like one of the best questions I've ever heard.

Besides Bon Jovi and Justin Bieber, I'd have to go with White Snake.

Keep it fun, man. There we go. Fun.

JASON PEARL: I love it.

NICK CAVUOTO: Twisted Sister. Yeah, man. Love it. Eighties hair bands all day.

(29:38)

JASON PEARL: Tell me, what do you have a guilty pleasure and it's a family show, but do you have a guilty pleasure that you want to share with the audience?

NICK CAVUOTO: Besides the ice cream? No, I don't. That's it.

That's it. That's my jam dude. Yeah. I would do that every day. So fun.

JASON PEARL: Specific flavor?

NICK CAVUOTO: So either cookie dough or cookies and cream, but the blend of both that's where all the magic happens right there.

JASON PEARL: Perfect plan. That's right. Entrepreneurship fueled by ice cream. Nick Cavuoto.

NICK CAVUOTO: Dude, I could start ice cream truck, dude. It's done. I'm going to talk to my daughter about it. Yeah, there we go.

(30:14)

JASON PEARL: All right. So before we close up here, any questions that you have for me or anything you want to talk about that we haven't covered?

NICK CAVUOTO: Yeah, man. I think the main thing for you that one of the things that kind of I've had a burning question on for you for a while has been, I don't think we've ever had a chance just yet to sit down and go like, Hey Jay, listen, this year has been nuts. What's the number one thing that you learned in the last year that you feel like was the most valuable lesson?

JASON PEARL: Yeah. There have been a lot. That's an awesome question. But for me, the biggest lesson has been. It's not about money. It's not about status. It's not about social media or podcast or getting followers. It's about doing what you were uniquely gifted to do by God and listening to him and doing what he wants you to do, right? And that has been for me, the biggest lesson. And that's why, as we talked about before, who fills your cup and who you want to surround yourself with, it's, that's what I've been doing. I've been auditing a lot and just wanting to surround myself and put a message out there that is good. I can go make a ton of money with Nacre Consulting and I have very successful business and that's not going to shut down.

But if all I have is money, you interviewed me three, four months ago. And I said, when I die, and they bury me if they put all the cash on top of me that I have, I've failed, right? You know, go and dying with a fistful of cash. Isn't going to do anybody any good. So I just want to go out there and do good stuff in the world. So that's probably the biggest thing I've learned.

NICK CAVUOTO: That's awesome, man. Yeah. And it's your North Star and that's what's so cool. For people like myself and your listeners likely as well, it's very easy for us to go, well yeah, of course it is Jay, but it's so funny cause life has a unique way of like just bringing it's micro distractions of, oh, maybe I should do this and it's not shiny object syndrome. Cause you're very thoughtful in your assessments of what you do. So it's just like all these things. And then all of those things, all they do is just point these arrows right back to the center. I've watched you serve your family incredibly well. I've seen you as a dad, as a friend, as a mentor, as a business partner, as a growth consultant, experience the challenges of that extended network. And you're always that rock for everybody. And so what I want to do for you is just to say, thank you. Thank you for showing up. Thank you for being consistent. Thank you for being somebody who is worth following, because there's so much more beneath the surface of these conversations, but the benefit is that you're willing to take people there so they can just get one step closer to what really matters.

And for you, the contribution, your connection in the world, the way that you're choosing to show up. I think it just is of the highest nobility of what you're doing so much love to you, brother man.

JASON PEARL: I appreciate the kind words. It's very nice to you. And we're going to do this again. This isn't going to be the last time we do this on The Company We Keep podcast. Tell all the listeners, what's the best way to find you? What's the best way to follow you?

NICK CAVUOTO: Instagram: @nickcavuoto, that's N I C K C a V like victory. U O T O. And you can also check out tenurebrands.com. Jay, for your listeners, all they have to do is just put JasonPearl in the promo code, and we can get you hooked up for your first three months for a thousand bucks a month. It's a pretty straightforward process. We create daily content for online entrepreneurs and also for business owners, executives, and experts. So if you fall into the category of someone who's building your business and showing up online is important. We can create your daily content for you, and we can do that at the fraction of the price anybody else. Can so big hearts and that we love interviewing our clients and helping create their message in the world. Those are the two best ways to find me. And, of course, since I'm in personal branding and social I'm on every platform possible, so feel free if you're on a different platform to reach out.

JASON PEARL: Absolutely. Well, we're going to link to all your contact information in the show notes and on our socials and everything like that. This has been a ton of fun. You know I love you brother. I appreciate your time.

NICK CAVUOTO: Much love to you. Thank you again. Appreciate it. See ya.

JASON PEARL: Thanks for tuning into another episode of The Company We Keep podcast. Hope you enjoyed that conversation with Nick as much as I did, if you want to keep the conversation going with me, best way to reach out to me is visit my website at jasonmpearl.com. And you can find all sorts of ways to interact with me. Also, don't forget to subscribe to my newsletter: The Company We Keep newsletter. Until next time, I'm Jason Pearl. I'm out.